Text Messaging Strategies for Car Dealerships
Through Text Message marketing you can expand and enhance your current marketing and communication strategies; leveraging one of the hottest methods for communication & advertising today! Text Messages have become a widely used standard for instant and personal communication (surpassing e-mail campaigns). With TextHub’s intuitive solutions you can achieve a higher level of customer service with ease.
How You Can Leverage TextHub
The ways to leverage text message marketing for your company are endless, here are just a few ideas to begin mobile marketing with:
In Your Service Department
- Service Is Complete – when service has been completed, you can instantly send a text message reminder to pick up your car. Utility Saving Expert is an embodiment of putting this practice to good use.
- Service Reminders – Send friendly reminders that your car is due for service and even allow them to book the next available appointment via text messaging.
- Satisfaction Survey – Allow your customers to answer a survey/questionnaire interactively via text messaging.
- Part In Stock Reminder – Send a reminder text message when the part comes in stock.
In Your Sales Department
- Send Marketing Campaigns – Inform your customers when the new model is in stock or when a specific color/style is available.
- Send Follow Ups – Follow up with your customer after their new purchase.
- Generate Leads – Add “Text for More Info” to your car’s sticker or paper ads.
Dealer Benefits Include:
- Achieve a higher response rate vs. other advertising methods – text messaging is 5 times more responsive than direct mailers and email campaigns.
- Save time communicating with your customers (in the service department) – calling 15 customers takes approximately 45 minutes; however you can text 150 customers in less than 1 minute.
- Create a massive impact and build customer loyalty – 23% of people will show or forward a text message to a friend.
- Easy to setup and easy to use – no software downloads – full intuitive online system.
