Why Dentists Should Use Text Messaging

Text Message Marketing
Like any business, dentists are always seeking innovate way
s to
communicate efficiently and effectively with their customers. While postal
mailings, phone calls and email newsletters have been utilized to maintain
good customer service and increase sales, text message (or SMS) is evolving
as the preferred method
of receiving “information updates” and promos.
Although text messaging started as a peer
to
peer communication, dentists
like
other businesses are adopting this practice in order to keep in touch with
their customers. The advantage of text message market
ing is your message
arrives in the recipients hand with no spam filters, snail mail, junk mail or
hang
ups to worry about; it’s read when it’s received.
Broadly, it’s all about the “psychology” of text messages. They reach people
wherever they are, anytim
e, day or night with a sense of personal
communication
“the message is right here in my pocket.” TextHub’s
unique methods such as greetings, auto
replies and dedicated 10
digit
numbers (short code available too) entice the recipient to read and
respond.
Signup at TextHub.com. No mobile phone is required to utilize
TextHub. Simply send/receive messages from your computer.
AProven Communication Method
While the original use of a cell phone was intended to place and receive
phone calls, today text messaging is the fastest growing use of the mobile
device. With nearly 85% of Americans owning a mobile phone, over 12
Billion text messages are sent and rece
ived each month.
A recent Nielsen Company report (3/08) indicates that of 58 million mobile
subscribers who received ads on their mobile phone, 51% indicated they
reacted to the ad, 26% of them sent a text message reply back. Unlike other
marketing chan
nels over 90% of all text messages received are read
We are exiting the “early adopter phase” of text message communication
and entering a phase of text messaging status quo.
A testimony to the robust nature of text messaging communication today
,
U.S. Fe
deral Regulators approved a plan on 4/9/08 to c
reate a nationwide
emergency al
er
t
system using text messages. In specific test marking
campaigns where Dunkin Donuts text messaged coupons to customers who
opted to receive special offers; store traffic and
sales increased by 21%